Real Estate Coach • Speaker • Leader
Jon Pugh has built an organization of roughly 1,000 real estate agents by focusing on relationships, leadership, systems, and leverage instead of pressure-based recruiting. Today he helps real estate professionals build businesses that can grow without requiring them to personally drive every result.
Who Jon Is
Jon teaches the systems he has actually used to build, coach, and lead inside the real estate industry.
Jon Pugh is a nationally recognized real estate coach, speaker, and agent attraction leader focused on helping real estate professionals build businesses that create more income, leadership, leverage, and freedom.
Jon joined eXp Realty in 2020 and went on to build an organization of roughly 1,000 agents. His approach is deliberately different from traditional recruiting. Instead of leading with brokerage pitches, scripts, or pressure, Jon teaches agents how to build genuine relationships, understand what people actually need, add value, create meaningful experiences, and develop leaders who can grow without depending on them.
He is an eXp Humanitarian of the Year, an eXp Instructor of the Year, founder of Four Aces Consulting and the Agent Attraction Playbook, co-author of The Agent Attraction Playbook, and host of the Agent Attraction Playbook Podcast.
He has coached hundreds of real estate professionals on leadership, growth, recruiting, leverage, and building businesses that create more freedom.
Signature Talks
Five programs Jon can deliver as a keynote, a breakout, or a working session. Each one is built to send people home with something they can run on Monday.
How to stop being the hardest-working person in your organization and start developing leaders.
How to grow an organization through relationships instead of awkward pitches.
How real estate leaders can use leverage, leadership, and passive income to buy back their time.
How experiences, environments, and proximity can convert better than another recruiting presentation.
The daily, weekly, and monthly system behind scalable agent attraction.
Tell us your run of show and Jon will shape the session to fit the room.
The Approach
Jon teaches agent attraction as a relationship and leadership skill, not a pressure-based sales tactic. The goal of every conversation is not to recruit someone. The goal is to understand them, help them, build trust, and move the relationship forward naturally.
Right Fit
Jon's most transferable material is relationship-based recruiting, developing leaders, multiplication, leverage, and building organizations that create freedom.
For Event Organizers
Jon doesn't teach recruiting theory from a whiteboard alone. He teaches the conversations, systems, mistakes, and leadership lessons that came from actually building an organization of roughly 1,000 agents. If your audience wants practical ideas they can implement when they get home, Jon is a strong fit.
Tell us about your event, audience, location, and what you want attendees to walk away with.
For Podcast Hosts
Jon is a strong guest for conversations about recruiting without being salesy, building leaders, growing organizations, creating leverage, passive income, real estate leadership, personal transformation, and what it really takes to build a business that no longer depends entirely on you.
He brings firsthand experience, specific frameworks, strong opinions, and stories rather than generic business advice.
Questions to Ask Jon
Where Jon Pushes Back
The goal isn't to convince someone. The goal is to advance the relationship and help solve real problems.
People often need to experience the environment rather than hear another explanation.
Personal effort creates addition. Leadership creates multiplication.
The real opportunity comes from developing people who can lead and multiply.
More Than Real Estate
Outside of real estate, Jon is a husband, dad, and passionate youth sports coach. Those roles shape the way he thinks about leadership.
For Jon, building a business is not just about making more money. It is about creating the time, freedom, and capacity to be present for the people and things that matter most.
From personal adversity to leadership and purpose.
The Body of Work
A book and training ecosystem built around practical conversations, systems, and strategies for building a scalable agent attraction business. It covers relationship building, ice breakers, DMs and text conversations, event invitations, needs analysis, three-way calls, objections, onboarding, leadership, coaching leaders, follow-up, and daily habits.
Its philosophy is relationship advancement over immediate conversion.
Real conversations with leaders who have actually built significant real estate businesses and organizations. New episodes publish Mondays.
Copy and Paste
Approved language, ready to drop into your program, your show notes, or your run of show.
Media Assets
Bios, photos, speaking topics, and everything you need to promote Jon's appearance. One folder, no form to fill out.
Please do not recolor or crop out Jon's likeness. If you need something that is not in the folder, ask and we will send it the same day.
Booking
Speaking engagements and podcast appearances.